Launching an outdoor brand during a global lockdown...
Road, Rail & Trail was born out of a love of adventure and exploration.
We have always loved exploring new places and getting outside, but since growing our family we have learnt to appreciate the great outdoors even more. Taking the time to explore our local area, as well as the areas nearby to family and friends across the country has fuelled our passion for adventure even more, and we wanted to celebrate this in the best way we know how - through damn fine printed goods.
Road, Rail & Trail has been a work in the making for a long time now, yet due to everybody’s current situation it seemed strange to launch a business which celebrates the wonderful places that we’re currently unable to enjoy. We delayed the launch for this reason, but have recently come to the conclusion that we would still love to share our new adventure with everybody. Our current situation won’t last forever and we must still celebrate the things that bring us joy during this uncertain time. We have found that 'you don't know what you've got til it's gone' has never been a truer statement, and that whilst working on the new prints we're appreciating the breathtaking beauty of these places even more. Therefore we have decided to go ahead and launch today.
We felt that a great place to start our journey would be the outstanding natural beauty of the UK’s National Parks, which is our first print release. The collection celebrates the 15 National Parks of the UK, using our unique illustration style and our love of vintage travel poster design, we’ve attempted to capture the wonder of each stunning park, so that everyone can bring the beauty into their own homes.
The first 3 releases span the UK from up in the breathtaking Scottish Highlands, through the stunning Lake District and down to the beautiful New Forest. Each following print in the collection will then be released weekly alongside other products and collections.
Stay home, stay safe and celebrate the things that bring you joy.
Bobby + Kate